PROJECT

BASKIN ROBBINS: TV CAMPAIGN

services

Concepting

Storyboarding

Art Direction

DESCRIPTION

Stand by for Flavortising. These 3 commercials calls attention to the gimmicky and persuasive tricks that are commonly used in advertising. Repetition, celebrity cameos, over produced food photography, and seductive voice overs.

Can you recognize the voice?

Christina Hendricks (Joan from Mad Men) was casted as the official spokesperson for Baskin Robbins’ new cake bites, parfaits, and Mother’s Day cakes.


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