Not having a clear message or sound strategy, Peggy felt lost and overwhelmed when explaining her services. She lacked visual consistency and didn’t know how to connect with her audience in a unique and memorable way.  After discovering  who she was, what she’s passionate about, and how her audience communicates, we crafted a message that accurately expresses her truth in a way her demographic can resonate with.

From brand discovery to brand creation, this case study demonstrates the strategic process for creating her spiritual brand. Enjoy.






Spiritual branding is NOT about creating an image, following fads or being current with trends. Spiritual branding IS about unearthing what’s already there. It reveals your truest self and allows you to claim your uniqueness. It’s about embracing all your faults and imperfections and using them to your advantage.

In Peggy’s brand discovery, we worked together to reveal her soul design, influences, target audience, and brand messaging.


Numerology – Life Path 1

As a life path 1 you insist on your right to make up your own mind; you demand freedom of thought and action. You don’t let anything or anyone stand in your way once you are committed to your goal.

Astrology – Leo

People born under the sign of Leo are natural born leaders. They are dramatic, creative self-confident, dominant and extremely difficult to resist.

Totem Animal – Lion

With a Lion Animal Spirit at your side you’re bound to attract the spotlight with pure magnetism. Spiritual leaders who have a Lion guide aggressively protect their faith against false images.

Aura Color – Gold

Gold Aura people are lovers of beauty and have a very artistic flair. They appreciate the finer things in life and like to adorn themselves and their homes with items of exquisite beauty.

Chakra Resonance – Heart

The heart chakra deeply connects you with other beings, your sense of caring and compassion, your feelings of self-love, altruism, generosity, kindness, and respect.

Crystal Resonance – Smithsonite

For anyone who is so severely stressed, and particularly if you who feel you may be heading for a nervous breakdown, this stone is well known for its ability to help you to feel better quickly.


Identifying and studying your influences gives you the insight and motivation needed when creating your brand.

Peggy’s influenced by the movers and shakers of the 20th century. These influencers are bold, creative, passionate, and have made a significant dent in our culture.


Women who feel overwhelmed with what’s on their plate, yet have been unable to bring about the changes they are longing for.

Women who are chronically unhappy, resentful or depleted and desperately longing to make a change in both their professional and personal life.

Women who are ready to examine what is NOT working in their lives and are ready to take the steps needed toward to waking up to a life that works for them.


Are you ready to dare? Do you dare to do something amazing? To really step into your true power? Do you dare to let go of what’s holding you back? To courageously follow your heart? Do you dare to step into happiness and experience abundance throughout your life? Do you dare to be free? To fully embrace all that you are meant to be?


Using Peggy’s Brand Discovery as a blueprint, I started creating her visual library which includes her logo, typography, color palette, patterns, textures, and photography. 


After creating the visual components of Peggy’s brand, her website was created. Peggy’s fun personality and elegant aesthetic is communicated throughout her site.


See how Peggy’s brand transformed her and her business.

Get ready to stand out

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